Friday, April 17, 2015

Which star system is right?



By Dipendra Lama
(Published on Nagarik Nepali daily on August 6, 2012)


Nepali film has yet to get formal structure of industry. Despite its limitations to become an industry, it has own small periphery and a kind of 'star system' too. On the basis of their popularity some actors has got the status of star.

Few years ago, the distributors have control over the star system in Nepali film. Film producers compelled to cast the actors suggested by the distributors. Producers were obliged to do so because they need money for shooting and distributor was the person who used to fund them. Distributors were the big stake holder. They often used to interfere in the creative department.

But with the advent of digital technology in film making, this equation is no more in existence. Since, films are produced on small budget; the dependency upon the money for distributors is ended. Now the star system is under the control of producers and directors. But it seems that it will be soon transferring under the casting directors.

There are two types of star systems exist worldwide viz; vertical and horizontal. Vertical is the kind of system where star is limited on stereotyped roles.  But in opposite to vertical, horizontal system has a range of roles to perform from one to another for the star. Nepali film industry started its journey with the vertical star system and continued till very recent. In this system, stars are categorized in merit list and people believe that this kind of system is the sole responsible for worsening the quality of Nepali film. 

In previous days, it was expensive to shoot film in celluloid. A producer has a huge risk to recover investment. Following this risk, producers were bound to follow the vertical star system, since it would have been reliable option for their investment recovery. Number one star was always on their priority list & if the number one was unavailable, they were happy with number two.

But after the digital revolution, everyone is shooting their films on digital format. Since the budget felt down to 300 thousands rupees (3000 US dollar) from 600 thousands rupees, directors have started to cast the actors according to demand of the story. Now Nepali films have succeeded to expand its market on Diasporas, the investment recovery chances are better than before. Due to this change, the star system has also been transformed from vertical to horizontal one. In this system each actor is specific; no one is substitute to others. 

The reason behind the stereotyped Nepali film is not other than vertical star system. In this system, all actors have to perform action, romance and comedy. And also the actors of lower tiers have to copy the actors of upper tiers. Even the hair styles are copied.

But in horizontal system, actors have their own identity, quality and styles. There will be more choices for audience. It definitely encourages makers to produce films on different genres. 

In vertical system, there may be risk of not accepting the existence of other actors by highly ranked actors. This creates an unhealthy competition between the actors. While in horizontal system, every actor has equal existence and value. 

There was a practice to write script keeping the stars on mind. This system of writing has not lost its ground completely but exists in modest size. In past only few producers wanted to introduce new actors in their films. If we look back to 10 years of Nepali films, we can find that each film has a star. Vertical system was the main cause behind this trend.

Sociologists believe that horizontal society is the best society to grow up. We can somehow find this theory also relevant in the film. Films will be exceptional, if all cast and crew complete their responsibility with the feeling of unity. We can't expect this kind of feelings in vertical system.
In Hollywood, the studios were regulator of the star system until 60s. At that period, stars gained massive popularity but didn't get the status of actor. They were stars but not actors. When the actors applied the acting style of Stanislavsky in 70s, the monopoly of studios stopped. 

Star or artist, who is better, this can be a topic of discussion very relevant in context of Nepal too. One can be established as star and as an artist simultaneously, but this can only be possible in horizontal system. Because in this system, actors get enough time and space to prove themselves creative.
The gap between the fees of actors was too high in past. When first tiered actor used to get 300 thousands rupees, the second tiered actors used to get only 100 thousands. But now in digital generation, there is no big gap in payment.

The digital technology also changed the release of films from vertical to horizontal system. Nepali films used to release with only six prints in 120 stations of the country in previous days. Due to shortage of prints, films have to be shown through vertically ranked cities. But nowadays every film gets horizontal nationwide release through the digital projection. Today's producers get back their investment within few weeks.

Following the above mentioned argument we can say that it would be better if we follow the horizontal star system. It will be suitable for country like Nepal because film making is not only suffered by lack of money, here, also enduring the limitation of market.